Privacy policy

Last updated: 20 September 2026

At Musician’s Dice, we take your privacy seriously. This policy explains what personal information we collect when you visit musiciansdice.fun, place an order, contact us or join our mailing list, and how we use and protect that information.

The website and store are operated by Musician’s Dice Limited. For the purposes of UK data protection law, Musician’s Dice Limited is the data controller for the personal information described in this policy, except where another organisation, such as Shopify, acts as a controller in its own right.

If you have any questions about this policy or how we use your information, please contact us at hello@musiciansdice.fun.

Information we collect

Depending on how you use our website, we may collect:

  • your name and contact details, including email address, telephone number, billing address and delivery address;

  • information about orders, purchases, returns and refunds;

  • payment and transaction information;

  • information you provide when you contact us;

  • your email address and marketing preferences if you join our mailing list;

  • technical information such as your IP address, browser, device and how you use our website; and

  • information collected through cookies and similar technologies, where applicable.

Payment-card information is processed securely by Shopify and the relevant payment provider. We do not receive or store your complete payment-card details.

How we use your information

We use personal information where necessary to:

Process and fulfil your order
This includes taking payment, arranging delivery, sending order information, handling returns and providing customer service.

Our lawful basis for this processing is generally that it is necessary to perform our contract with you.

Operate and improve our website and business
We may use information to maintain our website, understand how it is being used, prevent fraud, keep our services secure and improve the customer experience.

Where appropriate, our lawful basis is our legitimate interest in operating, protecting and improving our business and website.

Meet our legal obligations
We may retain or use information where necessary for accounting, tax, regulatory, fraud-prevention or other legal requirements.

Our lawful basis is compliance with a legal obligation.

Send marketing communications
If you choose to join our mailing list, we may send you occasional news about Musician's Dice, new editions, products and related ideas.

We use Mailchimp to manage our mailing list and send marketing emails. This means the information you provide when subscribing, such as your email address and marketing preferences, is processed by Mailchimp on our behalf and in accordance with its privacy practices.

Our lawful basis for sending email marketing to subscribers is your consent. You can withdraw that consent at any time by using the unsubscribe link in our emails or by contacting us.

We will still send necessary service communications relating to an order even if you have opted out of marketing.

Who we share information with

We only share personal information where reasonably necessary to operate our business, fulfil orders or meet legal requirements.

This may include:

  • Shopify, which hosts and powers our online store and provides our current website analytics;
  • payment providers;
  • postal services, couriers and fulfilment providers;
  • Mailchimp, which we use to manage our mailing list and send marketing communications;
  • IT and website-service providers that support our business;
  • professional advisers such as accountants or legal advisers where necessary; and
  • government, regulatory or law-enforcement authorities where we are legally required to provide information.

We do not sell your personal information.

Some providers, including Shopify, may also process information for their own purposes in accordance with their own privacy policies.

Shopify

Our online store is powered by Shopify.

Shopify processes information about visitors and customers in order to provide its ecommerce platform and related services. In some circumstances Shopify may act as a data controller in its own right.

You can find further information about Shopify’s handling of personal information in the Shopify Consumer Privacy Policy and through Shopify’s Privacy Portal.

International transfers

Some of the companies that provide services to us, including Shopify and Mailchimp, may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we and/or our service providers use appropriate safeguards required by applicable data protection law, such as adequacy regulations or approved contractual protections.

How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to meet legal, accounting and tax requirements.

For example, information relating to orders may need to be retained after an order has been completed so that we can maintain appropriate business and tax records.

The exact retention period may vary according to the type of information and our legal or operational requirements.

Cookies and similar technologies

Our website uses cookies and similar technologies to make the store work, remember choices and understand how the website is used through Shopify's services.

Some cookies are essential for the operation of the website. Others may require your consent.

Where consent is required, you can choose whether to allow those cookies through the cookie controls provided on our website and can change your preferences later.

Third-party content, including embedded videos, may also use cookies or similar technologies where permitted by your preferences.

Your rights

Depending on the circumstances, UK data protection law gives you rights over your personal information, including the right to:

  • ask for a copy of the personal information we hold about you;

  • ask us to correct inaccurate or incomplete information;

  • ask us to delete your information in certain circumstances;

  • ask us to restrict how we use your information;

  • object to certain uses of your information;

  • receive certain information in a portable format; and

  • withdraw consent at any time where we rely on consent.

These rights are not absolute and may not apply in every circumstance.

To exercise a privacy right, contact us at hello@musiciansdice.fun. We may need to confirm your identity before completing your request.

You also have the right to object to processing based on legitimate interests and to the use of your personal information for direct marketing.

Marketing preferences

You can unsubscribe from our marketing emails at any time by using the unsubscribe link contained in the email.

Withdrawing from marketing does not affect order confirmations, delivery information or other communications we need to send in connection with a purchase.

Security

We take reasonable technical and organisational measures to protect personal information.

However, no internet service or method of electronic storage can be guaranteed to be completely secure.

Children

Our online store is not directed at children, and we do not knowingly collect personal information from children for the purpose of selling products directly to them.

If you believe a child has provided personal information to us inappropriately, please contact us.

Third-party websites

Our website may contain links to websites and services operated by other organisations, including partners, social-media services and video-hosting platforms.

Those organisations are responsible for their own privacy practices. We recommend reviewing their privacy information when you leave our website or use their services.

Complaints

If you have a concern about how we use your personal information, please contact us first at hello@musiciansdice.fun and we’ll do our best to resolve it.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection.

Information about making a complaint is available at ico.org.uk.

If you live outside the UK, you may also have the right to contact the data-protection authority in your country.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, suppliers or legal requirements.

When we make changes, we’ll publish the revised policy here and update the date at the top.

Contact us

For questions about this Privacy Policy, our privacy practices or your personal information, please contact:

Musician’s Dice Limited
71–75 Shelton Street
Covent Garden
London WC2H 9JQ
United Kingdom

Email: hello@musiciansdice.fun